Don’t snap snaps, snap stories

I’m watching the influencer of the world trying to find their format within SnapChat. It is still the fastest growing social network – but still so full of restrictions (which I love).

You Don’t Want Traffic, You Want An Audience

Today I’m extra proud of being a part of the United Bloggers family. Because today we send a strong message to established media companies and other companies that gives and sells traffic.

Content, Community and Then Marketplace

I don’t like walking through crowded streets, especially shopping streets. There is always someone desperately trying to scare me into buying something I don’t want. You know the type, street salespeople – “hustlers”. They are intrusive and rude.

Don’t forget to surf the stream as well

Most brands and influencers I know are extremely focused on just getting people to click their links so that they get their traffic boost. They have the wrong focus.

What is native content?

One of the first apps on the Facebook platform was actually Twitter. It let you synchronize both platforms. So everything you posted on Facebook also got tweeted from your account. And vice versa. I used to love that.

The future of video is muted?

Video is the most powerful way to talk with your audience. You need to stop thinking that a video is consumed the same way it was last year. Videos rarely is seen from start to end, and the sound is more often than not turned off. Are your videos created to be consumed in the new way?