My most effective marketing video (and WHY)

Today I wanna talk about one of my most popular videos that I use in the top of all of my funnels. You’ve probably seen it if you are on my email list, it’s called “I just deleted 2,000 emails”.

The video is about how I delete a couple of thousand emails every month from people that don’t click on my emails. And the reason I delete them is I want to focus on people that actually want to interact with me. I only want to talk with people who are interested.

What I want to focus on today is WHY I made that video, and why I use it at the top of almost all of my sales funnels.

The video is really me communicating my core values as an introduction for me to my audience. It’s me explaining what is important to me, and what to expect from me going forward.

It’s trust marketing. It’s being transparent and earning the right to market to my audience.

The video is shot on my iPhone, instead of something more fance. It feels (and is) authentic, it’s more real. I introduce my dog in the video, and she is really a recurring character in a lot of my videos. Again, making me more human – more real.

That’s why I see a completely different relationship with the people who have watched this video before interacting with me. That’s why it’s so powerful.

So I think that’s interesting, I think that’s worth sharing. I would love to hear from you.

Feel free to DM me or leave a comment.

And have a great week!

Thomas

Interview with the people at Kajabi – The Knowledge Commerce Company

I got to interview Kajabi at T&C! Kajabi has in my opinion the best software out there to create online programs. We talk about how to create content, courses, build an audience and so much more!

 

 

Click here to watch more interviews.

Getting started with Facebook Advertising as a small business

Because I get to talk to so many different businesses during a week, I see really clearly where a lot of them fail. What small little tweaks most underestimate, and get to help them to make the right ones.

In the video below I share the 3 most common things most businesses do NOT do, but they really should be doing.

 

Also, make sure to check out my free guide on how to get started with Facebook Advertising.

Thomas Anglero about AI and trust

Thomas Anglero is the head of Innovation at IBM here in Norway, and is one of the highest rated and smartest speakers we have in Norway at the moment. I sat down with him and talked about how automation and artificial intelligence would work in a world where trust is the strongest currency.

 

 

Click here to watch more interviews.