Don’t snap snaps, snap stories

I’m watching the influencer of the world trying to find their format within SnapChat. It is still the fastest growing social network – but still so full of restrictions (which I love). Les resten av dette innlegget »

You Don’t Want Traffic, You Want An Audience

Today I’m extra proud of being a part of the United Bloggers family. Because today we send a strong message to established media companies and other companies that gives and sells traffic. Les resten av dette innlegget »

Going With the Flow With Your Audience

I’ve tried rafting a couple of times. You jump into a raft with some strangers and go screaming down the river (loads of fun, BTW). You start at the top and your goal is to arrive somewhere down the river. How you actually get to that point is nearly impossible to plan in advance. There are so many waves, rocks and obstacles that you have to go with the flow and your instincts in order to reach your destination. Les resten av dette innlegget »

Read this book: The Lean Startup

I suspect this is a book most startups and business people say that they’ve read. But actually haven’t. The Lean Startup is a book full of mindsets, principles and advice on how to build your business. In the smartest way possible. Les resten av dette innlegget »

Content, Community and Then Marketplace

I don’t like walking through crowded streets, especially shopping streets. There is always someone desperately trying to scare me into buying something I don’t want. You know the type, street salespeople – “hustlers”. They are intrusive and rude. Les resten av dette innlegget »

Don’t forget to surf the stream as well

Most brands and influencers I know are extremely focused on just getting people to click their links so that they get their traffic boost. They have the wrong focus. Les resten av dette innlegget »

What is native content?

One of the first apps on the Facebook platform was actually Twitter. It let you synchronize both platforms. So everything you posted on Facebook also got tweeted from your account. And vice versa. I used to love that. Les resten av dette innlegget »