A lead magnet is only meant to be a conversation starter

I’m here at Traffic and Conversion Summit in San Diego, and the opening keynote where from Ryan Deiss – the CEO of Digital Marketer.

He made a great point. A lead magnet, mostly used to make people buy a small product from you, is best used to spark a conversation with your audience. And then via a real conversation get them to buy your product or service.

 

A successful business needs to focus less on automating, and more about building real relationships. Via real conversations.

100 videos and 74 subscribers

Imagine you spent over 3 hours creating videos. Putting your heart and soul into it, and after several months and publishing over 100 videos on YouTube – you got 74 subscribers.

Would you continue to create, and keep on working harder? Or would you find something else to focus on?

Marques is now one of the most respected tech reports in the world, and got 5.7 million subscribers to his YouTube channel.

He’s «overnight success» took him 8 years of hard work.. 

Something to think about.